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Google Unveils New Media And Web Partnerships For TV

Google Inc. on Monday announced a handful of partners working together with the Internet search giant to help deliver its Google TV service.

Google on Monday unveils several new partnerships with media and Web companies such as NBC Universal, and Amazon, and the NBA to provide content for Google TV, a service designed to expand the Internet giant's franchise into the living room.

With the service, users can "easily navigate to thousands of Web sites to watch your favorite web videos, play Flash games, view photos, read movie reviews or chat with friends — all on the big screen," Google said.

Google said in a posting on a company website that partners working to optimize content for Google TV, or develop related services, include the National Basketball Association, Time Warner Inc. HBO, Time Warner's Turner Broadcasting, and NBC Universal, currently owned by General Electric Co and Vivendi SA .

In addition, Google said that Google TV will feature content provided by Inc. and Netflix Inc.

Google TV works with set-top boxes, designed in partnership with partners Logitech International and Intel Corp, while Sony Corp has developed compatible televisions.

Devices "powered by Google TV" should become available this month, Google said.

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