Yesterday, Google quietly launched its own full-length online magazine - Think Quarterly. As the name suggests, it is a quarterly publication with the aim to create a "breathing space in a busy world."
Based out of the UK, the first edition is a 68-page look into the world of data and it's impact on business.
One of the most striking features of the magazine is how visually appealing it is. There is substantial use of Flash, combined with Google's unique style and insightful writing that wouldn't be out of place in BusinessWeek or Salon.
The magazine is edited and designed by creative agency The Church of London.
Many of Think Quarterly's articles feature interviews with technology leaders and Google executives. The articles themselves are pieces about major business and technology topics from a range of freelancers and contributors. Google managed to procure Simon Rogers - editor of The Guardian's Datablog and Ulrike Reinhard - editor of WE Magazine. Some of the leading figures featured include Vodafone UK CEO Guy Laurence, Google Chief Economist Hal Varian and famed psychologist Peter Kruse.
"At Google, we often think that speed is the forgotten 'killer application' -- the ingredient that can differentiate winners from the rest," Matt Brittin, Google's managing director of UK & Ireland operations, said in Think Quarterly's introduction. "We know that the faster we deliver results, the more useful people find our service."
"But in a world of accelerating change, we all need time to reflect. Think Quarterly is a breathing space in a busy world. It's a place to take time out and consider what's happening and why it matters."
It is not yet known whether the online magazine is another indicator that Google is entering the media business of whether it is simply a project to feed the company's intellectual side.
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