Google has further emphasised its focus on the need for speed by updating its search capability with Google Instant.
The new tool uses 15 new technologies to display search results as users type in their query.
Google Instant builds upon the company's existing auto-completion technology by carrying out an instantaneous search on the top suggested query and returning results as the user types.
According to Google, because people read about 10 times faster than they type, they can scan a results page while they enter information into the search field.
Google said in a blog post, "You get to the right content much faster than before because you don't have to finish typing your full search term, or even press search."
The search engine giant has expressed hopes that by seeing results as they type, users will be able to formulate a better search term from the instant feedback.
"You can now adapt your search on the fly, until the results match exactly what you want," said a Google spokesperson earlier today.
Google Instant is expected to shave between two and five seconds off the average search, although the technology is not yet available for mobile devices.
The new approach to search is being rolled out to Google account holders and Google.com users in the next few weeks, but may require a browser update.
Google Instant will work only with Chrome v5 and v6, Firefox v3, Safari v5 for Mac or Internet Explorer v8.
Google plans to make Google Instant available worldwide in the months ahead and for mobile devices a few months later.
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