Google is teaming up with Intel Corp and Sony Corp to produce a new technology that will enable users to access the web through their televisions.
The project which is being dubbed "Google TV," is believed to facilitate the access of key websites including facebook, as well as normal access to media content.
The New York Times first reported on the project this week, although Google is still refusing to comment. However, a source has indicated that discussions between the technological giants are currently underway.
With internet capability predicted to be the next big technological advancement, many people believe that Google TV will be released just in time to ride this wave.
However, some experts such as Morningstar analyst Larry Wittare not convinced that Google's latest expansion techniques will work.
Although he said that some of their recent business choices have seemed like the next logical step for their company, Witt says that TV will prove to be too much of a leap. "TV is just completely different," he said. "I'm not sure what they bring to this that someone else couldn't."
Whether or not the reports surrounding Google's future business plans are true it seems that if Google TV does go ahead, the company will be in the best position to benefit from the predicted boom in TV apps.
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