Google is cutting roughly 200 sales and marketing positions globally after revealing it had over-invested in some areas of its business.
The internet giant said it had grown "very quickly in a very short period of time" which resulted in overlapping organisations and duplicated roles, making teams less effective and efficient.
Google said the affected employees would be able to apply for other jobs at the company.
The cuts are the company's biggest round of layoffs not associated with a merger or acquisition. They come as global adspend growth continues to weaken with the economy.
Omid Kordestani, senior vice president of global sales and business development, said in a Google blog post: "When companies grow that quickly it's almost impossible to get everything right-and we certainly didn't."
Google has nearly 21,000 employees but it does not disclose how many work within its sales and marketing division.
Separately, Google is reportedly developing technology to connect its TV-ad brokering business to YouTube and eventually video on other websites, according to a report on WSJ.com.
The service, called Google TV Ads Online, would reportedly allow advertisers to buy ads across Google TV, YouTube, and video on other websites through the same interface.
Google is believed to be testing the service with plans for an official roll-out in the coming months.
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