Google has added another UK business to it's list of recent acquisitions, by purchasing Irish company, Green Parrot Pictures for technology that will allow YouTube to automatically improve the quality of videos stored on the site.
The company, based in Dublin, makes digital video technology that Google hopes will make clips on YouTube sharper, steadier and lower in image noise.
The technology is specifically useful for videos shot under pressure with low-quality devices, such as camera phones, in situations such as street protests, according to Google.
Green Parrot Pictures' video improvement technology has been used in big-budget films such as "Lord of the Rings," "X-Men" and "Spider Man." Green Parrot Pictures CEO Anil Kokaram is also an associate professor at Trinity College Dublin.
Googles' director of video technology, Jeremy Doig, posted in a blog on Tuesday, "their technology helps make videos look better while at the same time using less bandwidth and improving playback speed."
"With the equivalent of over 170,000 full-length movies uploaded to YouTube every week, the team's experience in this area -working on solutions for both video consumers and experts alike will be a source of new ideas and further innovation at YouTube and across Google. We look forward to working with them to make the videos you upload every minute of every day to our site look even better," Doig wrote.
Google sites, mainly YouTube, drew the most unique video viewers in January with 144.1 million, followed in a distant second place by Vevo with 51 million, according to comScore. Yahoo, Viacom Digital and AOL rounded out the top five.
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