Google has launched a new program for non-profit organisations offering free domains, hosting and Adwords money for companies that meet certain criteria,
Google want to help non-profit organisations "reach and engage supporters, improve you operations and raise awareness for your cause."
Recently Google has been increasing its support for charities with the development of the Crisis Response page which has been used following the Haiti earthquake and the Japanese quake and tsunami.
The program includes a forum for sharing information and "case studies on how other non-profit organisations used Google tools to meet their needs". It links into Google Grants - a service that provides free Adword funds to advertise for new supporters and donors.
The official Google blog stated that "If you work for a non-profit, this program provides you with several new benefits. Instead of applying to each Google product individually, you can sign up through a one-stop shop application process. If approved, you can access our suite of product offerings designed for non-profits: up to $10,000 a month in advertising on Google AdWords to reach more donors, free or discounted Google Apps to cut IT costs and operate more efficiently, and premium features for YouTube and our mapping technologies to raise awareness of your cause. We've also developed other online resources such as educational videos, case studies and better ways for you to connect with other nonprofits.
Over time, we've learned that many non-profits require hands-on assistance to optimize the use of Google tools. So we're also introducing the Google for Nonprofits Marketplace, which connects non-profits with professional service providers who have agreed to offer their services for a free or discounted rate. These firms are already certified partners from existing Google marketplaces--like AdWords Authorized Resellers, Analytics Certified Partners, Google Apps Marketplace and the Google Earth Outreach Developer Marketplace."
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