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Move from Yahoo Photos increases Flickr traffic

Move from Yahoo Photos increases Flickr traffic

Flickr's traffic surged in recent weeks by nearly 40%, according to an online intelligence report.

Hitwise reported that as Yahoo began to include Flickr images in its search results, Flickr has become the second-most popular photo-sharing site in the United States. Photobucket still holds the top slot, with a 43.5% market share. Flickr holds 6.42%, but grew by 38% in the four weeks ending July 7.

Flickr was the third most popular photo-sharing site in the United States in March, with a market share of 4.57%, before leapfrogging Yahoo Photos, which has begun to close in recent weeks. Yahoo Image Search was the biggest traffic driver for Flickr, delivering 18% of the site's traffic, according to Hitwise. Before that, Google gave Flickr the biggest boost, according to Hitwise research.

"It is worth noting that Flickr has a truly global footprint and has a greater share of the photography category in other markets," Hitwise Research Director LeAnn Prescott wrote in her blog Monday. "Expect it to keep growing both here and abroad."

Hitwise reports that Flickr ranks second, behind Photobucket again, in Australia and the United Kingdom, where it holds about 10% of the market share.

Yahoo announced last month that it planned to increase focus on Flickr, which is a Yahoo company. The company encouraged users to move their photos to Flickr, but also said it was making it easy to move archives to competing sites like Kodak Gallery, Shutterfly, Snapfish, and Photobucket.

The Hitwise list of top photo-sharing sites also includes Slide.com, Kodak Gallery, and Yahoo Photos, which rank third, fourth, and fifth, respectively.


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