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Facebook Gets Five More Film Rentals

Facebook Gets Five More Film Rentals

Earlier this month, Warner Bros launched the rental of "The Dark Knight" on Facebook and are now expanding their product offering.

The company released 5 more films for Facebook's users to watch from the site this morning. The titles released for rent on users' individual pages are "Inception", "Yogi Bear", "Life As We Know It", Harry Potter and the Sorcerer's Stone", and "Harry Potter and the Chamber of Secrets".

Any user who wants to stream the rentals over the Web need to go through Facebook credits to rent the movies. However, the prices of films does vary - three can be rented for 30 Facebook credits (about $3), while the others are at 40 credits (about $4).

When movie rentals were first launched on Facebook, Warner Bros. made it clear that they only did it to test the waters and find out if there was demand for renting movies over social networks. Thomas Gewecke, Warner Bros. Digital Distribution President said at the time that it was "a natural extension" of his company's digital distribution efforts.

Social media is being used more and more by film studios to promote and generate revenue off their movies. Earlier this month, Paramount Pictures premiered the trailer for "Super 8" on Twitter. The movie, produced by Steven Spielberg and directed by J.J. Abrams (creator of 'Lost'), was the first to have the trailer premiere on Twitter.

Currently, Warner Bros. rentals are only available to customers in the U.S.


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