Facebook is testing a buy button that enables users to purchase items from their news feed.
A group of small and medium sized businesses in the US are involved in the test, with the e-commerce feature available to users in Facebook's desktop and mobile versions.
The button will allow users to buy items from participating businesses' without leaving the Facebook site.
If the feature launches on a broader scale, it could help Facebook attract new businesses and further grow its advertising sales.
Facebook said they built the feature with privacy in mind, and will not share credit or debit card information with other advertisers.
Testing the feature allows the company's new hiring former PayPal president David Marcus to head mobile messaging efforts, aimed at the development of new features.
Twitter is also said to be developing an ecommerce service.
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