Facebook "Most Visited Site of 2010"

Social networking website Facebook was the Internet's most-searched term in the US between January and November this year, making it the top searched term overall for the second year running. It also took the title of the most visited website this year, according to the latest data from Experian Hitwise.

Hitwise reported four variations of the term "Facebook" were among the top 10 terms and accounted for nearly 3.5 per cent of searches overall. Social network-related terms dominated the results for most-searched terms in the US, accounting for 4.18 per cent of the top 50 searches.

New search terms in the top 50, according to Hitwise, included: "tagged", "wells fargo", "yellow pages", "poptropica" and "hulu".

Facebook was also the top-visited website for the first time in 2010, accounting for 8.9 per cent of all US visits between January and November. Google Inc.'s (GOOG) namesake website ranked second, followed by Yahoo Inc.'s (YHOO) Yahoo! Mail site, Yahoo, and Google's YouTube.

Hitwise also reported Kim Kardashian was the personality that drew the most searches for the year, while Star Wars was the top movie draw and Lady Gaga was the most searched artist.

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