Statistics from Nielsen Online reveal that Facebook is now the most popular website in the UK. The social networking site has increased its market share from 7.2% at the same time in 2008 to 12.7% now - a difference of 5.6%.
The top ten most heavily used UK web brands also accounted for 45% of all UK broadband Internet time - comparing with 42% last year. See the list below:
Top 10 Most Heavily-Used UK Web Brands - Share%
1. Facebook - 12.7%
2. MSN/Windows Live - 9.2%
3. Google - 5.3%
4. eBay - 4.1%
5. Yahoo! - 3.5%
6. AOL Media Network - 3.0%
7. BBC - 2.3%
8. YouTube - 1.9%
9. Microsoft - 1.5%
10. Apple - 1.5%
"Between just the two of them, the two most heavily used web brands - Facebook and MSN/Windows Live - account for almost 11 billion of the 48 billion minutes that Britons spend online," says Alex Burmaster, Communications Director, EMEA, Nielsen Online. "That's over one in every five minutes and highlights just how competitive the online space is for both publishers and advertisers when it comes to capturing consumer attention," says
In April 2009 the average Briton spent 22 hours 20 minutes online or using Internet-related applications. A year ago the figure was 34% less - at 16 hours 36 minutes.
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