Facebook Strikes Deal with Farmville Maker
Zynga, the company behind Farmville have settled their dispute with Facebook and agreed plans for a five year strategic relationship.
The companies have had many disagreements in the past over the virtual currency which can be used by players in the Zynga games. However these discussions mark a new "shared commitment to social gaming".
Currently Facebook takes a 30 per cent commission on any currency which is bought within the Farmville game.
The New York Post estimates that Zynga could account for up to 20 per cent of Facebook's revenue, while the website's estimated 400 million users have undoubtedly played a huge role in the success of the Farmville games.
Mark Pincus, founder and chief executive at Zynga stated: "Facebook was a pioneer in opening their platform in 2007 and in just three years tens of millions of Facebook users play our games everyday, from FarmVille and Cafe World to Treasure Isle and Mafia Wars."
"We are excited about Facebook's long-term commitment to social gaming and Zynga, and look forward to working with them and other platform providers to bring the best social gaming experience to users worldwide," he added.
Facebook has stated that it would expand the use of a new virtual currency to more titles "in the coming months".
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