Facebook has acquired SportStream, a firm that analyses social media mentions of sport.
Facebook has said the acquisition will enable users to aggregate, filter and display real time data.
The tech giant's latest addition is expected to make it easier for Facebook's media partners to find posts relating to sport, and use it in their content. The move is also seen as an attempt by Facebook to be a real- time social media content provider like rival, twitter.
Justin Osofsky, vice president of Media partnerships and global operations at Facebook said: "Through this acquisition, we expect to meaningfully improve the ability for all of our partners to access and utilise the insights from Facebook's tools.
"We will be able to build a better experience for the people who use Facebook and for our partners who depend on us for real-time insights."
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