Sports satellite and cable channel Eurosport is joining forces with Yahoo! to create an online sports information and community site.
The co-branded site will combine Yahoo!'s online product expertise with Eurosport's strong positioning in terms of content. Sports fans will be able to share opinions and find news and information in an environment that will integrate Eurosport's editorial content with Yahoo!'s digital strengths.
Dominique Vidal, regional vice-president for Yahoo! Europe, said: "Our collaboration with Eurosport is a great example of Yahoo!'s focus on creating leading online social environments. Also, the more fans we bring through our virtual turnstiles, the more advertisers will follow."
The Eurosport group owns three TV channels -- Eurosport, Eurosport2 and Eurosportnews -- as well as the website Eurosport.com and mobile channel Eurosport Mobile. The group recently created a new visual identity developed by Paris-based agency Charlie, which harmonised the logos of its various TV, internet and mobile channels.
Laurent Eric le Lay, chairman and chief executive of Eurosport, said: "We are building a powerhouse that integrates both Eurosport and Yahoo! resources to provide a better user experience and a strong, continent-wide audience for advertisers."
Initial roll-out is scheduled for May 2007 and will occur in the UK, Germany and Italy.
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