Employers Back Student Led IT Campaign

Employers have pledged to join a campaign that aims to overturn IT's 'geeky' image, to encourage more to consider a career in IT.

Students on the IT Management business course at Manchester Business School developed the IT Counts Project, to re-brand tech education and careers as exciting.

Employers such as Accenture, Deloitte and GlaxoSmithKline have pledged to help scale the campaign to a national level.

The project includes an app, promotional video and social media campaign explaining how IT is a fantastic career choice.

Hollie McShera, a first year ITMB student said: "IT Counts is our way of tackling young people's misconceptions about IT. We want to show them that IT is an open door to so many amazing and exciting opportunities, from starting your own business to working in sport, fashion, marketing, and everything in between.

"We're astonished by the support from tech employers and e-skills UK, and can't wait to work with them to take our campaign to the next level."

Karen Price, CEO of e-skills UK said: "The students have shown tremendous tenacity and insight in seeking to tackle a stubborn problem faced by the tech sector - that of attracting and recruiting young talent.

"The students are fantastic ambassadors for tech education and skills, and I am looking forward to seeing them take their message across the country with the support of employers."

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