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EBay uses snail mail to promote services

Yahoo! news reports that eBay - online marketplace and auctioneer - is using a decidedly low-tech retail tool to lure more Christmas shoppers - a glossy, 32-page catalogue.

The move means that eBay has joined Internet companies such as and RedEnvelope in using catalogues to reach customers that it might not find with Web advertisements.

Leading Web companies like eBay and Yahoo also are buying television and radio advertising spots in their effort to fuel growth.

Among the featured items in eBay's holiday catalogue are autographed copies of former U.S. President Bill Clinton's memoir 'My Life', Ping golf clubs and giant Sesame Street Pez candy dispensers, as well as clothing, power tools and jewellery, reports the news site.

Since the items offered by eBay sellers are constantly changing, the catalogue suggests how consumers can search for specific items on the site. In some cases, it shows where prices start.

The company has mailed out 'several million' holiday catalogues, according to Michael Dearing, the San Jose-based eBay's vice president of marketing and merchandising.

Sources: New Media Age, Yahoo!

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