According to the top 10 cyber security predictions for 2015, Websense Security Labs say cyber criminals are set to become information dealers in the coming year.
Websense principal security analyst Carl Leonard said criminals will use the sale of credit card numbers to fund the collection of a broader range of data about victims.
He explained: "The underground market is flooded with stolen credit card data, but that will help fund the collection of fuller, richer personal information sets about individuals."
The data sets will be far more lucrative than credit card details on the underground market and will include details of credit cards as well as regional, behavioural, geographical and personal data.
Websense predicts healthcare will become a top target in 2015, as it typically includes personal and financial data.
Leonard added: "Since the start of 2014, we have seen a 600% increase in attacks targeting healthcare data in the US because it is so valuable for enabling identity theft."
Many organisations are still playing catch up when it comes to the security challenge of protecting personal data, and as a result, Websense security researchers expect cyber attacks against this industry to increase.
Leonard said: "The healthcare sector faces the unique challenge of ensuring that highly sensitive personal data is accessible in emergencies to those who need it, but that it also highly secure."
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