According to security firm, Kaspersky Lab, cyber criminals appear to be looking at cheaper methods of attack in order to cut their malware costs.
Researchers from the firm believe 2015 has seen demand for new malicious software reach saturation point, with average malware files detected on a daily basis falling by 325,000 in 2014 to 310,000 in 2015.
Researchers believe cyber criminals have decided that the costs of complex coding tools such as rootkits, bootkits or replicating viruses are eating into their revenue.
The researchers also found that these complex tools can cost tens of thousands of pounds to develop and can be detected by increasingly sophisticated antivirus software. 2015 as a result then saw adware become more prominent, marking an evolution in cyber criminal tactics.
Head of the anti-malware team at Kaspersky Lab, Vyacheslav Zakorzhevsky, said: "Cybercrime has lost the last touch of romance.
Today, malware is created, bought and resold for specific tasks.
"The commercial malware market has settled and is evolving towards simplification."
Researchers at Kasperskey Lab expect a decrease in the emphasis on persistence, placing a huge focus on memory-resident or 'fileless' malware in 2016.
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