Councils Must Bridge Digital Skills Gap to Remain Relevant

A local government survey from Price Waterhouse Coopers’ (PwC) has found a gap between the digital aspirations of council CEOs and the public’s perception of digital council services.

The survey was part of a report called “The State We’re In” by PwC and found that 76% of chief executives and 74% of council leaders agree that their councils are embracing the new opportunities new technologies offer, up from 60% and 70% respectively in 2015.

Only 23% of the public agree however that their council is taking a confident approach to digital, down from 28% in 2015.

PwC recommends that councils move at a pace to bridge this growing digital divide if they are to stay relevant in a digital age.

Just four in 10 say their council uses data analytics, with 71% saying they use council-controlled databases and systems to hold their data.

PwC believes that while councils and their partners hold significant data assets, they still have a great deal to learn about the value of consolidating and using this information to anticipate demand and model the impacts of invention.  

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