Consumers Spending £1bn More Online Than Last Summer
In July 2014 UK consumers spent £8.1bn online, a huge increase from £7.1bn in July last year.
July saw annual growth of 14% as well as month on month growth of 3%, following a 5% decrease in online spending between May and June 2014.
The IMRG Capgemini e-Retail Sales Index said that the home and garden department saw an increase of 17% year on year due to our unusually hot start to the British summer.
Chief Information Officer at IMRG, Tina Spooner said: "With the July Index performance back to solid double-digit growth, it appears the disappointing results in June were merely a blip.
"It is evident that consumers are now spending more money online, and the increase in high-ticket purchases, including electrical items, furniture and holidays, indicates that consumer confidence is certainly increasing."
hris Clarkson, managing director of travel website sunshine.co.uk saw an increase of 29% during July and 29% revenue increase compared with June 2013.
He said: "In July, growth reached even higher levels, with bookings up 44% year-on-year and a 35% annual increase in revenue from a 12% rise in traffic. Conversion rates were also up a significant 29% in July compared with the same month last year."
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