Cisco CEO Touts Latest Collaboration Strategy

Cisco's new approach to management will enable the company to tackle 28 key objectives this year instead of the one or two it could handle in the past says John Chambers, CEO, in a video.

Cisco has moved aggressively into data centres, spreading out from its dominance in network routing and switching.

In the interview, Chambers said the company has been moving from a "command and control" style in which direction tends to emanate in a top-down manner to a "collaboration and teamwork" approach.

The new model makes it possible for Cisco to comfortably handle 4,000 leads a week. The collaborative approach is facilitated by teleconferencing technologies that enable Cisco to interact with peers, supply chain partners, and customers.

Chambers ticked a series of challenges the company has confronted since the early 1990s and said there "has never been a more trying time then the present time."

A good example of collaboration was presented last week when Cisco unveiled its ambitious drive into data centers in partnership with BMC Software, Citrix Systems, EMC, Intel, Microsoft, SAP, VMware, and others.

In his interview, Chambers said collaboration represents "the future of leadership around the world" and he seemed to be addressing not just technology markets, but other spheres of commerce and even government as well.

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