Francis Maude, the Cabinet Office Minister has opened the government's digital marketplace.
The market includes G-Cloud services and was created to provide public sector IT buyers with a wide choice of suppliers.
The new digital marketplace will take over the current CloudStore, and will offer public sector organisations a single place to access and buy IT commodities and services such as site analytics and hosting services.
The digital platform will also become the single store for buyers in the second iteration of the Digital Services framework when it launches in 2015.
Maude said the new marketplace has been built using an agile, user-centric design approach so it can be continually adapted and improved based on user feedback.
He said: "As part of our long-term plan, this government has been levelling the playing field and opening up digital procurement to the widest range of suppliers, including SMEs.
"We know that the range of frameworks and stores can be confusing. That's why the new digital marketplace, which makes it clearer, simpler and faster for the whole of the public sector to buy digital products and services when it needs to, is a vast improvement for both supplier and customer."
The single platform hopes to result in better IT services delivery for the public and will include a mix of large and small suppliers.
The launch is said to be a part of the government's drive to create a more open and competitive market that gives the public sector access to the best technology and digital services.
Mike Bracken, executive director at the Government Digital Services said: "Modern services need to be continually iterated and improved to meet users' needs. And we need a platform that allows us to flexibly commission what we need to deliver those services, drive down cost and drive up value."
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