Bing moves out of beta for imminent full UK launch

LONDON, Microsoft has said its Bing search engine is now out of beta in the UK and will be promoted in the mass media "in the coming days".

Microsoft developer Cedric Chambaz announced the development on the Microsoft Advertising Community yesterday.

"With a product now ready and a naturally growing momentum, it was time to increase Bing's public exposure and accelerate its market penetration," he said.

"You will shortly see, and hear, more of our new search experience in the mass media in the coming days."

"This consumer outreach will combine brand building and education to highlight to consumers Bing unique selling proposition."

Chambaz said the work of 60 engineers had brought Bing's listings to an acceptable level of relevance for the UK November 12, five months after its beta launch.

He also claimed 35% more users for Bing in August than its predecessor Live Search in August 2008.

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