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Bid to Cut off Illegal Websites' Revenue

Bid to Cut off Illegal Websites' Revenue

Websites offering illegal copyrighted material could see their advertising revenue cut, under a new initiative.

Piracy sites generate millions of pounds thanks to advertising, so police have created an online database of websites verified as being illegal resources. The resource has been created in a bid to encourage advertising firms to make sure they do not serve advertising on those particular sites.

The Infringing Website List (IWL) will be an up to date list of copyright infringing sites.

Detective Chief Inspector Andy Fyfe said: "If an advert from an established brand appears on an infringing website not only does it lend the site a look of legitimacy, but inadvertently the brand and advertiser are funding online crime.

"Therefore the IWL also serves as a safety tool, ensuring the reputation of advertisers and brands are not discredited through association with illegal websites."

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