Better Design and Lower Prices Needed For Wearables

As advances in design and increasing affordability make wearables more attractive to British consumers the volume and value of the devices is said to undergo huge growth over the next four years.Analysts at CCS Insight predicted that five million wearables will be sold in the UK in 2016.

The research firm predicted there will be 10 million wearables in general use and these numbers will treble to more than 33 million units by 2020.

CCS wearables analyst, George Jijiashvili, said: "Wearables have become devices that ordinary people want to wear.

“ Consumers in the UK have adopted wearable technology enthusiastically, particularly fitness trackers, which are becoming an increasingly commonplace accessory on people’s wrists.”

CCS Insight said fitness trackers are seeing the largest sales volumes, with 1.6 million units said to be shipped in 2016 alone.

According to research smartphone devices are said to ultimately make up the largest category by value, accounting for 34% of the value of the market by 2020 to approximately £300m.

CCS also predicted around 800,000 VR headsets will be sold in 2016, with most of them smartphone-based devices that include the option to insert a phone. 

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