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Sarah UKFast | Account Manager may lose number one position to YouTube

YouTube is poised to overtake in terms of the number of UK web visits, according to web measurement firm Hitwise.

The user-generated video site currently falls behind the, but is catching up fast and will overtake the BBC in a matter of weeks should its popularity continue to grow.

Last week, the BBC ranked 14th among all categories of websites, accounting for 0.82% of all internet visits. YouTube ranked 25th, with a 0.81% share.

In the UK, is the number one website in Hitwise's entertainment category. YouTube is in second position.

With its mere 1.6% lead on YouTube, the BBC is fast losing ground. Three months ago, it had a 37% lead and six months ago was 131% ahead.

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