BBC launches mobile TV trial with Orange, Vodafone & 3
Mobile TV has received a major boost with the BBC’s announcement of a 3G mobile service today. The broadcaster has partnered with Orange, Vodafone and 3 to stream selected channels and radio networks live through mobile.
Subscribers to the operators’ TV packages will be able to view BBC One, BBC News 24, BBC3 and up to eight radio stations. The 12 month trial will start within the month.
Ashley Highfield, BBC director of future media and technology, said: "By making a range of television channels and radio networks available to 3G mobile phone subscribers, we hope to test not only the effectiveness of 3G as a means of distribution, but also how audiences respond to the BBC’s linear services on their mobiles.
"The findings, combined with quantitative and qualitative consumer research, will inform the BBC's future mobile strategy."
BBC controller of business strategy, Richard Halton, added: “The BBC believes that mobile content is an important part of the broadcasting landscape and is looking at ways in which mobile devices will shape services of the future for license fee payers.”
The BBC has separately launched an enhanced version of bbc.co.uk/mobile. This is available to all mobile phones with XHTML display capability, and offers scope for extra funtionality.
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