With the aim of teaching coding, Apple is using its worldwide network as temporary classrooms.
The tech firm is using its 468 stores as bases for tutorials in the annual "Hour of Code" project; an international project
giving people an introductory lesson in computer coding.
The project runs in about 180 different countries backed by technology firms and governments, and last year it claimed to have reached more than 100 million people.
One of Apple's chief executives, Craig Federighi, says he wants to "set off a spark" in young learners and dispel the geeky image of "solitary" computer programmers, saying it's an "incredibly creative medium, not unlike music".
This year Apple is supporting the outreach project with coding workshops, tutorials from software engineers and talks from developers.
Mr Federighi says that when modern lives are so immersed in digital technology, understanding the language of computers has become an essential form of literacy.
He added: "These devices are so much a part of our lives, and we have a computer in some form wherever we go, that the ability to create in that medium is as fundamental as the ability to write."
Mr Federighi says he wants Apple's global chain of showrooms to be used more often as bases for training and education.
Return to internet news headlines
View Internet News Archive