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Apple Buys Motion Sensor Creator, PrimeSense

Apple Buys Motion Sensor Creator, PrimeSense

Apple has just purchased PrimeSense, an Israeli firm that specialises in making 3D motion detection technology. The deal comes at a time where many firms are increasingly experimenting with gesture control, and there has been a great amount of speculation about its plans to develop new products such as Apple TV.

Apple did not disclose the financial details of the deal but said it had taken place. Some reports claimed it had paid a staggering $360m (£222m).

An Apple spokesman has said: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

Nitin Bhat, a partner with consulting firm Frost & Sullivan commented: "Usage of gesture-based, touch-less control of devices is one of the big mega trends in the industry right now."

"From Apple's perspective it looks like an attempt to make its current gadgets a lot more attractive by offering such a feature on them.

"It could also look to incorporate this technology in future portfolio of devices which could include an Apple TV," he added.


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