Sales
0161 215 3700
0800 458 4545
Support
0800 230 0032
0161 215 3711

Apple Buys Headphone Maker Beats for $3bn

Apple Buys Headphone Maker Beats for $3bn

Apple has purchased headphone maker and music streaming service provider, Beats Electronics, in a deal thought to be worth $3bn.

The deal is thought to be Apple's biggest acquisition to date, and as part of this deal, Beats co-founders Jimmy Lovine and Dr Dre will join the technology firm.

Apple boss Tim Cook has said the deal would allow the firm to, "continue to make the most innovative music products and services in the world."

The deal with Beats also marks a departure for Apple -, which has a reputation for developing products in-house rather than buying smaller firms.

Jimmy Lovine said: "I've always known in my heart that Beats belonged with Apple.

"The idea when we started the company was inspired by Apple's unmatched ability to marry culture and technology."


print this article

Return to internet news headlines
View Internet News Archive

Share with: