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AOL Search service gone mobile

AOL Search service gone mobile

America Online yesterday launched AOL Mobile Search Services, which brings search capabilities and local information to mobile users. The service, which has been in beta since July, allows mobile users to perform Web searches just as they would on a desktop computer, as well as access any website. It also provides comparison-shopping capabilities for products and access to local listings from mobile phones, smartphones and PDAs. The suite of new mobile search services automatically adapts results pages to mobile screens and gives users access to the Pinpoint Shopping Search and AOL Yellow Pages. The key to moving the technology from the desktop to the mobile space has been AOL's ability to "right-size" the Internet for the small screens found on mobile products. Mobile search uses transcoding and content analysis technologies to adapt search results and Web pages for browser-enabled mobile phones, according to the company. This latest mobile search move by AOL comes as Web companies continue to increase business by providing services that can be accessed away from users' personal computers. Just as a desktop user has the ability to search the Web using words or phrases, the service lets users access all Web content, not just the WAP-enabled pages accessible through other mobile browsers, according to AOL. Once the process is set in motion, results are automatically formatted to the user's mobile screen size, and links are clickable. In July, Yahoo expanded its search possibilities for mobile users, with the launch of SMS Search and enhanced Search on Mobile. UKFast is not responsible for the content of external Internet sites.

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