Amazon have unveiled a small black box called Amazon Fire TV, that enables television sets to access internet programming, including streaming shows from its Amazon Prime subscription service.
Amazon will compete with other streaming devices such as Apple, TV and console makers Microsoft and Sony.
Amazon's Fire TV has several unique features, including a remote control with a voice recognition search feature. The device will cost $99 and will start shipping immediately.
In a promotional letter on the Amazon homepage, chief executive Jeff Bezos said "The old way of searching with a TV remote - scrolling and clicking one letter at a time on an alphabet grid is painful. With Fire TV you simply speak the title, actor, or genre into the remote and you're done."
It is thought that Fire TV may aid Amazon's streaming TV ambitions.
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