Apple Sues Amazon Over 'Appstore' Name

Amazon is being sued by Apple in an attempt to stop the online retail giant from using the name "Appstore".

Apple claim the name is deliberately similar to its own App Store - "It will confuse and mislead customers," said Apple spokeswoman Kristin Huguet.

Amazon's offering will provide downloadable applications for Google's Android operating system.

The lawsuit states: "Amazon has begun improperly using Apple's App Store mark in connection with Amazon's mobile software developer program. Consumers of mobile software downloads are likely to be confused as to whether Amazon's mobile software download service is sponsored or approved by Apple."

Apple is looking to trademark the App Store name in the US. According to court papers the decision is still being considered by a trademark trial and appeals board.

Russell Pangborn, Microsoft's associate general counsel said at the begging of the year that "An app store is an app store. Like shoe store or toy store, it is a generic term that is commonly used by companies, governments and individuals that offer apps."

Microsoft have requested officials block the trademark attempt.

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