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Google to take on Facebook with a new secret weapon

Though most assumed Google would spend some time sulking after the Microsoft-Facebook deal, the search giant instead unveiled its plans to take Facebook head-on.

Codenamed "Maka-Maka," according to TechCrunch, Google plans to add a social matrix on top of all of its many applications, from Gmail to Google Maps. Google will also incorporate "activity feeds" a la Facebook's "mini feeds" using the same engine that powers Google Reader.

Further, the search giant plans to one-up Facebook by not only opening its back-end to developers on its social network Orkut and then its other apps, but will also allow those third-party apps to spread onto non-Google parts of the web, such as competing social networks.

At Maka-Maka's core, Google sees the entire web as its playing field, instead of limiting social features and countless user apps to a closed-in social network.

It must first however, work to match what Facebook has already built. Over the six months since Facebook originally opened its back-end, over 4,000 of third-party apps have landed on the site.

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