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AdBlock Reveals Browser for Android

AdBlock Reveals Browser for Android

The company behind AdBlock Plus has developed an advert-hiding web browser for Android smartphones.

The company, known as Eyeo, said it was moved to create the AdBlock Browser after Google dropped AdBlock for Android from its app store in 2013. The company hopes to work around the restriction by limiting the ad-blocking function to a web browser.

Spokesman for the company, Ben Williams said: "We were kicked out of the Google Play store in 2013. This has a better chance of being accepted."

AdBlock Plus started off as a plug-in for desktop web browsers and Eyeo said variations had been downloaded more than 400 million times.

The company has faced criticism from advertisers since declaring its mission was to "purge bad ads".

Williams explained: "There are over 400 entities on the white list and 90% of them don't pay.

"All of them abide by the same criteria and users can switch off all ads in a few clicks."

The developers behind the software are currently waiting to see whether the browser is accepted by the app store.

Google has not yet commented on the app; however they said many web servers relied on funding.

A spokeswoman said: "Google and other web companies invest heavily in developing these services - and in the behind-the-scenes infrastructure to deliver them."

Eeyeo said if Google rejected the app, it would still let users download its Android browser from its website.

The team is currently working on the next version of the browser, with a version for Apple's iOS.

Mr Williams added: "The browser is our first step into the mobile space that we can be confident should be a success."


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