10 million more go online

More than 560 million people worldwide had Internet access from home at the end of the third quarter, according to new figures from Nielsen//Netratings.

The data indicates that around 10 million additional households went online from June to September, to bring the total number of home Internet users to 563 million.

NUA reports that the US continues to have the largest Internet population, with 30 per cent of the global audience attributed to that one market. In total, around 167.1 million American households are online.

Europe accounts for 23 per cent of the world’s Internet population, equivalent to 129.5 million households overall.

Asia and the Pacific has 13 per cent if the global audience with around 75 million Internet users in total. Latin America accounts for two per cent of the global Internet audience, while the rest of the world accounts for the remaining 32 per cent.

Internet magazine

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