British internet video usage doubles

New research from Nielsen//NetRatings claims that the numbers of Britons visiting TV, video and movie sites is up 28% over September 2006, with the total UK time spent on such sites rising by 91%:
  • Almost 21 million Britons visited a TV, video or movie-related website in Sept 07, a 28% increase in visitors since Sept 06.
  • The TV/Video/Movie sector online is now visited by 63% of Britons online; up from 55% in Sept 06, a growth rate of 15%.
  • The total time Britons spend consuming content from TV/Video/Movie sites almost doubles, increasing 91% from 641 million minutes in Sept 06 to 1.2 billion minutes in Sept 07.
  • YouTube is the most popular and most engaging TV, video or movie site being visited by 9.4 million Britons who spend a combined total of almost half a billion minutes on the site.

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