Twitter have claimed that their main reason for the acquisition of third party application "Tweetie" was as a way to avoid confusion for users.
Ryan Sarver, an engineer at Twitter said, "We realised that it was causing massive confusion among user's who had an iPhone and were looking to use Twitter for the first time."
Although there are many third party applications to connect to the microblogging site, none are allowed to use Twitter in their name, which allegedly is prompting confusion for users.
"They would head to the App Store, search for Twitter and would see results that included a lot of apps that had nothing to do with Twitter and a few that did, but a new user wouldn't find what they were looking for and give up. That is a lost user for all of us. This means that we were missing out an opportunity to grow the userbase which is beneficial for the health of the entire ecosystem."
Sarver also tried to calm the fears of developers who are worried that Twitter may be set to launch its own suite of products and services, which have always been catered for by third-party clients. He said that Twitter would be adding new functionality to its site, and making acquisitions where appropriate to improve the ecosystem and user experience but that it would never use the word "official" to describe a mobile or desktop app.
"Each one of those things has the potential to upset a company or developer that may have been building in that space and they then have to look for new ways to create value for users," he stated. "My promise is that we will be consistent in always focusing on what's best for the user and the ecosystem as a whole and we will be sincere and honest in our communication with you."
However, industry expert Zee Kane, editor in chief of The Next Web said "When all is said and done, the Twitter client market is dead, a winner has been chosen." Kane argues this is definitely the final nail in the coffin of third-party clients creating apps for Twitter.
"The same thing happened for Twitter search and it will happen again for any other Twitter app niche. Who visits the App Store, sees 'Twitter for iPhone' and thinks it isn't the official Twitter app? What chance to apps like Tweetdeck and Twittelator have when 'Twitter for iPhone' from Twitter ranks first on all Twitter keyword searches in the App Store?"
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