Virgin Media is to continue its tradition of bringing in big name celebrities to help advertise its newest products. The ISP has revealed that its 50Mbps broadband advertising campaign will be fronted once again by movie star Samuel L Jackson.
The 20 second ad will air TODAY with its first high profile slot on ITV1 during the FA Cup Third Round match between Liverpool and Preston (Go Liverpool!). The advert is expected to tout a "revolution", with SLJ speaking while standing in front of walls full of light and colour:
Ashley Stockwell, MD of Brand and Marketing at Virgin Media said "50Mb is a massive leap forward for the broadband market and promises to transform the way people interact and entertain themselves online. Samuel L Jackson is an unmistakeably powerful voice to deliver our message and bring the impact of ultrafast broadband right into people's living room."
The TV ads are part of a multi-million pound media campaign for Virgin Media, which includes TV, print, outdoor and online. Meanwhile Virgin Media is busy rolling out its 50Mbps cable broadband service to over 12 million UK homes by the summer.
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