ISP PlusNet has made the rather unusual decision to launch a broadband service tailored for the UK’s Polish residents, which could be repeated for other languages in the future:
The Polish edition of PlusNet’s website mirrors PlusNet’s English-language offering. It provides a range of broadband products to suit individuals according to their usage patterns and types – all communicated in the Polish language.
PlusNet’s broadband is ideally suited to the demands of Polish residents in the UK. In addition to common activities like web browsing and email, PlusNet’s intelligent traffic prioritisation is ideal for time-sensitive applications such as Skype, VoIP and webcams as well as Gadu-Gadu, the popular chat software from Poland.
Customers will be able to read about and choose products via Polish language pages on PlusNet’s site. The pages provide information about products and services, terms and conditions, and enable users to register their interest - http://www.plus.net/pl/
PlusNet has set up a dedicated helpline for Polish-speaking customers and recruited native speakers who will be on hand at its Sheffield-based call centre. There is also a Polish forum on its community site for customers to discuss issues or swap ideas and information.
With some 750,000 Polish people in the UK, it's easy to see where the provider’s incentive is coming from.
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