Online DVD rental website Netflix suffered a significant technical problems Monday, leading to an outage of more than 11 hours.
The website was inaccessible to its 7.5 million subscribers from 7 a.m. to 6 p.m. PST, said company spokesman Steve Swasey. Although Netflix did not specify the details of the technical problems, the company said that the issue may be a database problem that could also delay DVD deliveries.
During the outage, Netflix posted this message on its home page: "Our site is temporarily down. We're working hard to get the site up as soon as possible. Sorry for any inconvenience and thank you for your patience."
In a twist of irony, the outage happened as stock analysts were upgrading shares of Netflix based on strong site traffic. Piper Jaffray analyst Michael J. Olson says Netflix's traffic saw an increase of 18 percent in the last three months, compared with a decrease of six percent at competitor DVD rental site, Blockbuster's Total Access.
Netflix started offering streaming downloads of its movie library in January 2007. The company announced in June 2007 that it would be using peering services at Equinix data centers to help meet the needs of its streaming service.
The Netflix site is hosted at the company's Red Envelope Entertainment subsidiary in Los Gatos, California, according to Web analytics site, Netcraft.
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