The latest Moneysupermarket.com study has revealed that just 1 in 5 broadband customers (20%) receive the speed they signed up for. Meanwhile 44% managed to get half the advertised rate:
Only 6% of subscribers to Sky's "up to 16Mb" package get near this speed, with 78% only achieving speeds of up to 8Mb/sec. Over half of Talk Talk (61%), Orange (57%) and BT (51%) customers on an "up to 8Mb/sec" deal only achieve speeds of up to 4Mbsec.
Consequently, 30% of broadband subscribers feel they have been misled. "I urge all people to check what deal they are on and then ask their broadband provider for a free upgrade, so they may actually get a noticeable increase in their speed," says Jason Lloyd, Moneysupermarket.com's head of broadband. "Providers are aware in many cases they don't deliver the speed they promise and so will be keen to appease unhappy customers wherever they can."
Moneysupermaket says the blame doesn't lie solely with ISPs. "Line interference, the quality of wiring into and around your home, its distance from the telephone exchange and the number of people sharing the same provider connection in your area at the same time affect broadband speed," says Llloyd. Though he did add that providers do not emphasise these factors, preferring instead to put them in the contract small print.
PC Pro’s summary goes on to note that urban areas typically get the best speeds, largely due to greater coverage by unbundled (LLU) and cable operators. One good way to tell how much your line “should” be able to cope with is to give the SamKnows checker a try (‘BT ADSL’ option if on a BT line):
Typically the values it returns can be a little optimistic, although subtracting the best ones by 20% sometimes presents a more realistic outcome. Readers have already started a discussion topic for this news on our forum – HERE.