Digital advertising network MIVA Media announced on Thursday the signing of an exclusive pay-per-click content deal in the UK with Condé Nast Interactive. MIVA says it won the business following a competitive pitch against Yahoo! Search Marketing and Google.
Under the terms of the agreement, MIVA will deliver content driven PPC ads across all 12 sites in the Condé Nast Interactive U.K. portfolio including Vogue.com, GQ.com, Easylivingmagazine.co.uk, Bridesmagazine.co.uk, Houseandgarden.co.uk and Vanityfair.co.uk. The total volume of page impressions of these 12 sites exceeds 54 million per month, says MIVA.
Six PPC ads will be displayed across every page of the 12 sites through ad units at the bottom of the page. The implementations will include advertisers' logos and the ads will be targeted using MIVA's unique PCMS tool. In addition, the deal will also see MIVA's PPC ads displayed within 500,000 opt-in emails sent daily, weekly or fortnightly to Conde Nast Interactive's database of email subscribers.
"Our core objective is to continue to build and maintain equity for our individual online titles and revenue was just one of the factors that influenced our decision in which PPC partner to appoint," says Serena Privett, commercial director of Condé Nast Interactive. "We felt that MIVA with its expertise in delivering content driven PPC ads was the partner best placed to deliver substantial revenue for us, but most importantly, ensure that only totally relevant ads are displayed on our sites."
Source: The WHIR