Microsoft CEO Steve Ballmer vowed that the software giant is determined to gain market share against competitor Google in the lucrative field of online advertising and Web searching.
Presenting at Microsoft's MIX08 online technology conference in Las Vegas, Nevada, Ballmer echoed the justifications of last month's $41.2-billion unsolicited offer for Yahoo.
In a question-and-answer period with Guy Kawasaki, venture capitalist and former Apple employee, he said the proposed deal to buy Yahoo would quicken the company's efforts to gain competitive ground on Google.
If the deal actually materializes, Ballmer said that the two companies will work together to diminish any overlapping services.
"It won't make sense to have two search services, two advertising services, two mail services, and we will have to sort some of that through," said Ballmer, who also addressed the company's efforts to build a greater presence in the online services market.
"In online, yeah, it's Google, Google, Google, and we're in the game. We're just the little engine that could," joked Ballmer.
Earlier this week, Microsoft chariman Bill Gates announced at the Microsoft Office SharePoint Conference 2008 it would begin the beta process for its Microsoft Online Services, offering hosted versions of applications such as Exchange and SharePoint directly to end users.
Speculations also surfaced this week that Microsoft is building out 24 data centers for a total of roughly 12 million square feet, as part of its developing strategy of offering hosted applications.
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