Colocation, VoIP, and Internet backbone company, Level 3 Communications’ Business Markets group, has instituted its Business Partner Program, to include over 100 direct agent partners and approximately 4,000 sub agent partners, served through master agent partners.
The new Business Partner Program is designed to provide telecommunications agents and value added resellers (VARs) with access to a comprehensive portfolio of IP and voice communications services designed to enable further penetration in the enterprise and small to medium business (SMB) market.
Developed to help Level 3 drive incremental sales and revenue through an extended indirect sales channel of partners, the Business Partner Program is built on Level 3’s assessment of partner needs with attention to critical success factors. The program provides qualified participants with access to dedicated sales, operations, marketing, sales engineering, and support resources. Additionally, Level 3 has instituted a channel-neutral policy with respect to partners and Level 3’s direct sales force.
Dennis Kyle, Senior Vice President of indirect channels for Level 3 remarked, “Our Business Partner Program participants are an important part of our overall business strategy, and we are committed to making the most comprehensive roster of our services available to them. Level 3’s program provides our business partners with a unique combination of a very broad service portfolio, unparalleled network reach and a comprehensive set of tools and programs designed to help them succeed in today’s competitive environment.”
Level 3’s Business Partner Program combines Level 3’s existing program with the recently acquired Broadwing partner program to provide enterprise- level services on Level 3’s national footprint. Level 3’s broad portfolio of services, global network and comprehensive partner support enable its business partners to rapidly respond to technology changes, new ideas and customer needs.
As part of its commitment to enable the success of its partners, Level 3 has augmented its partner program benefits in several ways: Through acquisition and continued investment in organic growth, the Level 3 network now enables greater customer reach with a unique combination of intercity and metro network assets, including approximately 125 metro markets and approximately 6,500 on-net traffic aggregation points and end user buildings.
The program now includes a broader enterprise-focused service portfolio, including MPLS-based data services, dedicated internet services and enterprise voice services. * The program incorporates exciting Level 3 promotions and sales contests for its business partners, designed to increase sales.
The program also incorporates a customer satisfaction program designed to drive continuous program success.
Vince Bradley, CEO of World Telecom Group (WTG), and Level 3 Master Agent added, “Since we joined Level 3’s Business Partner Program last year, we are set up to better penetrate the enterprise customer space. From the dedicated National Partner Sales Manager, field partner sales managers and valuable sales and marketing programs, Level 3 provides us with the market specific tools we need to be successful. We are excited about this channel friendly relationship.”
‘Quy “Q” Nguyen, CEO of Allyance Communications, and Level 3 Direct Agent commented, “We chose to partner with Level 3 because of their demonstrated commitment to and investment in their partner’s success. Level 3 is a world class service provider, and we are confident that Level 3’s service offerings and continued partner support will continue to help us succeed in the market.”
Level 3 Communications, Inc., an international communications company, operates one of the largest Internet backbones in the world. Through its customers, Level 3 is the primary provider of Internet connectivity for millions of broadband subscribers. The company provides a comprehensive suite of services over its broadband fiber optic network including Internet Protocol (IP) services, broadband transport and infrastructure services, colocation services, voice services and voice over IP services.
The services are designed to provide building blocks that enable Level 3’s customers to meet growing demands for advanced communications solutions.The principal components offered by Level 3’s (3)VoIP Enhanced Local service include network trunking, local telephone numbers, local number portability, the safety of E-911, operator assistance, caller ID, directory listings, and directory assistance. The service is designed to allow Level 3 customers to retain the flexibility to manage and control end-user features without the difficulties of implementing complex interconnection arrangements.
For more information about Level 3, please visit: www.level3.com.