Research from IBM has revealed that 19% of households in the USA, UK, Germany, Japan and Australia spend 6+ hours a day online, with 9% spending a similar amount of time watching TV.
Some 60% reported spending between one and four hours on the Internet each day, while just slightly more (66%) spent that much time watching TV. IBM's media and entertainment strategy and change practice leader, Saul Berman, states: "The Internet is becoming consumers' primary entertainment source."
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