MailChimp, an Atlanta-based technology company, announced that it established a global footprint of over 15,000 subscribers. The email marketing solutions firm tripled their international subscriber base with the help of Google, a weak US Dollar, and the latest technology trends.
The company states that Google has played an integral role in the success of their international growth. It can now reach a global audience attracting customers from 79 countries.
Further it also states that it takes advantage of google translate to aid in responding to help tickets written in languages other than English.
The company asserts that it relies heavily on search engine traffic through MonkeyBrains, a blog dedicated to educating email marketers on how to get the most from their email marketing campaigns.
It further explains that partners like authorize.net make it easier to accept payments from international customers by providing the commercial infrastructure for handling their international transactions.
Authorize.net manages currency conversion and anti-fraud technology to protect company from potential losses in faraway lands.
"With the rapid adoption of new Internet technologies, small businesses like MailChimp can now attain an expansive worldwide footprint with limited upfront investment," said Ben Chestnut, Co-Founder of MailChimp. "As a result of the changing trends in technology, MailChimp has enjoyed dramatic growth internationally over the last 18 months."
"The continuing decline in the US Dollar has helped MailChimp double its subscriber base through international expansion," said Chestnut. "A weak US Dollar equates to cheaper expenses for our international customers, making it more affordable and attractive to subscribers around the world to signup for email marketing services."
"As a MailChimp customer located in Prahran, Australia, we can utilize the email marketing service to send emails to our mailing list quickly and easily," said Kerri Bennett, Online Producer at Hardie Grant Publishing.
"MailChimp's service provides us with all the tools we need to setup, test, and launch our email marketing campaigns."
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