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Britons Waste Millions on Idle Apps

Discount website MyVoucherCodes has conducted a survey this week which highlights that unused smartphone applications will cost UK mobile phone owners £747m in 2010.

The study which assessed 1,476 UK phones, showed that 79 per cent of smartphone owners were "highly unlikely" to use a paid-for phone application or game more than once. This means that Britons are wasting £747m on applications which are disregarded after the initial download.

Managing director of MyVoucherCodes, Mark Pearson says, "Mobile applications have become the mobile equivalent of impulse buys. Their relatively low cost means that, despite the fact that there are millions to choose from, only a certain percentage will ever be used beyond the initial download, as the novelty soon wears off.

"As cool as having an application that turns your handset into a light sabre is, think about whether you are going to be using it beyond the initial download - if not, it is probably money that has not been particularly well spent."

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