UK-based Web host Netcetera is offering online retailers 10 tips on how to deal with the holiday shopping rush.
The tips include using GeoTrust SSL security certificates on their site and ensuring they have enough server capacity to cope with increased traffic during the holiday shopping season.
E-tailers should keep the design of their pages simple and festive. Showing links to related items can inspire impulse buys. Netcetera also recommends using clear, quality images of products.
Other tips include making sure all out of stock items are clearly identified, outlining shipping prices, times and the deadlines, providing clear and comprehensive information on the procedure for returning items plus offering customers an alternative invoice and delivery address with gift wrapping as a value-added service.
“This phenomenal growth is not surprising when you consider that some 61 percent of UK homes are now connected to the Internet, and that 84 percent of online homes are using high-speed broadband,” Dave Boswell, Netcetera’s CEO, said in a press release.
“In addition, confidence in website security is up with more than 75 percent of people saying they trust the sites on which they make purchases.”
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